Jo Burman

Summary of expertise

Joanne (Jo) Burman is Marketing Director at Coadjute and the lead author behind its estate agent compliance and property content. She is a commercial marketing leader with more than 20 years' experience shaping brand, content and go-to-market strategy across SaaS, technology, healthcare, retail, travel and employee benefits. Her focus at Coadjute is making complex regulatory and proptech subjects, including AML compliance for estate agents, clear, accurate and genuinely useful for the people who have to act on them. She works directly with Coadjute's subject-matter experts to ensure every article is technically sound as well as readable.

Professional background

Before joining Coadjute in 2025, Jo led marketing at the employee benefits provider Vivup and served as Head of Strategic Marketing at the ecommerce personalisation firm PureClarity, with earlier roles spanning retail, healthcare and technology. Across her career she has specialised in demand generation, brand strategy, marketing automation and content-led growth, bringing a structured, audience-first approach to how technical topics are explained and communicated.

Education

Leeds Beckett University — BA (Hons) European Languages and Business (Spanish, French and Business).

Features in other publications

• Brightpearl — What Is Conversion Rate Optimization and Its Importance for Online Business Success
• Empire Flippers — 8 Ecommerce Tips to Turn Your Store Browsers Into Buyers
• Botsify — 5 significant differences between b2b and b2c marketing you should be aware of
• CBNation — 5 Ways to Optimize Marketing Campaigns Using a CX Lens
• CBNation — 7 Ways to Boost Sales with Smart Product Recommendations
• VMBlog — 2022 Trends: 5 Big Impacts of Data, AI and Machine Learning in Modern Businesses
• VMBlog — How to use AI for Smart and Precise Business Decisions